top of page
  • How Many People Use Social Media?
    The Internet is used by over 4 billion people each day and over 2 billion are on Facebook alone every day. As an average, each person spend 2 hours and 15 minutes each day on Social Media. (source: Pew Research)
  • Do People Trust What They Read On Social Media?
    Yes, in-fact Social Media is the most trusted source of information for healthcare consumers. 60% of Social Media users are the most likely to trust social media posts and activity by doctors over any other group. 41% of people said social media would affect their choice of a specific doctor, and 81% said that a positive review would influence their choice. 90% of respondents from 18 to 24 years of age said they would trust medical information shared by others on their social media networks. (source: Search Engine Watch)
  • Is Social Media Just For Younger Users?
    Not at all. Older patients are increasingly using online tools to stay informed and connected with family & friends. Although 18 to 37 yr. olds are 2x as likely to use Social Media for decisions of any age group, a surge in over-55 users will become the second-biggest demographic of Facebook users this year. There will be 6.4 million 55 to 65-year-old-plus regular Facebook users this year, and the 50-64 age group has increased over the last three years as well, from 50 to 64%. (source: Pew Research)
  • What Are The Benefits To My business?
    In addition to the increased number of online platforms you can attract patients from, boosting your brand awareness, improving your SEO, and building trust, you will be delivering a better experience for your patients. Even if you aren’t on social media, most of your customers expect you to be. Over 67 percent of consumers now go to social media for customer service. They expect fast response times and companies that deliver, win out. A study by Aberdeen Group shows that companies engaging in social customer service see much bigger annual financial gains (7.5 percent YOY growth) vs. those without (2.9 percent)
  • Is It Expensive?
    While a professionally managed social media program is not free, and costs can range from several hundred to thousands of dollars each month depending on variables such as distribution, reach and the skills of the firm you hire, Social Media offers one of the best values in online marketing today. For example, a properly targeted $10 boost on Facebook can result in approx 500-1000 additional reach. Multiplied by sharing, these numbers can quickly grow to build your targeted audiences at a fraction of the cost of traditional media.
bottom of page